The St. Vincent Brewery Limited has officially launched a new product, the Guinness Smooth.
On Wednesday November 16, 2022, the product was unveiled at the Status Night Club in Arnos Vale during a media launch.
Shafia London, Country Manager of the St. Vincent Brewery, said the new product was introduced to appeal to a new category of consumers.
“As a company, we continuously evolve, we continue to meet the demands of consumers, and our consumers have been asking for more. So, for the first time in over 50 years, Guinness as a brand, has reinvented a new product.
We are keeping up with the changing the times, Guinness have a special place in the heart of Vincentians, we all love Guinness, we know Guinness, but at the same time, whilst we want to preserve the original favour, the original boldness of Guinness, we know that there is a new category of drinkers out there, there is a new category of consumers that’s looking for something more.
They want the boldness, but they want the boldness with a little bit more charisma, and so we are presenting a product that fits that desire, a product that appeals to both males and females and appeals to all age groups”, Country Manager of the St. Vincent Brewery Limited, Shafia London.